Embedded Finance, Data and Inclusion: 2024 in Finance

2025-01-02

Embedded finance gained strong momentum in 2024, allowing financial services to be integrated into non-financial platforms and reaching wider, often underserved audiences. Fintechs in Mexico continued evolving toward full-service models, using alternative data and AI to expand financial inclusion. As the country solidifies its role as a fintech hub in Latin America, the sector faces new challenges.